13 Ways to Launch the Food Business of Your Dreams

Nallely * makes a hell of a flan in her kitchen in southeast Michigan, a region that is, truth be told, not exactly flan country. She sells her flan on Facebook Marketplace , a place where anyone can sell anything (within the confines of the law). The photo: two flans on her glass dinner table sporting irresistible caramelized tops. The caption: “Flan para mañana: Mañana tendré flan.”

She racked up her busiest day ever last Thanksgiving: 15 flans. A two-can limit on purchases of sweetened condensed milk (COVID-19 rations) meant she had to go to three different grocery stores to collect ingredients. The things we do for flan!

The things I’ll do for flan: Scour Facebook and drive an hour to retrieve it. Which is how I met Nallely. She doesn’t sell flan full-time, but the extra cash helps pay the bills. “People are struggling financially in this pandemic, and we’re seeing them turn to Facebook Marketplace in lots of different ways” says Deb Liu, the founder of Marketplace. Home bakers are one of many side hustles on the app.

Nallely’s flan is thick and luscious, outrageously creamy, eggy, and rich but with proper wobble and plenty of caramel sauce for each slice to swim in. She’s mastered her craft—and has never worked in a bakery, by the way.

“A lot of people don’t know what flan is,” she told me. “You mean because Michigan is a lot of white people?” I asked. “Yeah,” she said. We had a moment of silence for everyone still unaware of flan, the greatest dessert of all time. Nallely isn’t sure how long she’s going to sell flan on Facebook. She loves it, has fun making it, and right now, that’s enough. – Alex Beggs

*Nallely requested that we use her first name only; laws for selling homemade goods vary by state.



Source : food

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