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The Blush of Pineapple, From a New Online Source
Full Moon Fruits sells a wide variety of produce, including a sweet pink pineapple from Costa Rica.
Yes, they sell fragrant, juicy lychees, rambutans, mangosteens, dragon fruit, soursop and more. But the jewel in the crown from Full Moon Fruits, a fledgling fruit company, is the pink pineapple. With flesh the color of rosé, this rare pineapple from Costa Rica is irresistibly sweeter and less acidic than the yellow variety, delivering an almost cotton candy flavor. Uncut, they’re not so Instagrammable, sold without a crown of leaves because the tops are used to propagate subsequent crops. Matt Dembo, a marketing executive and a founder of the company, said he got into the fruit game as a sideline four years ago after sampling some of the fruits he found in stores in the Los Angeles area where he is based. He started sending various fruits, including some rare varieties, to friends, and before long was in business. He said he buys from small growers in California and in countries in Central America and elsewhere, preferably those who avoid chemicals. Prices start at about $5 for individual fruits by the pound; assortments are $39.99 and up.
Full Moon Fruits, fullmoonfruits.com .
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